Business Growth & Marketing Strategy
Growth planning, market opportunities, positioning, and marketing direction.
Hey there! I'm RM Jamil
Digital Marketing Expert · Business Growth Strategist
I Turn Business Challenges Into Growth Opportunities.
I bring strategy, technology, and marketing together to help businesses identify opportunities, build smarter digital experiences, and achieve measurable growth.
Strategy. Technology. Marketing. Measurable Growth.
Business-minded. Growth-focused.Connecting ideas to execution.
Expertise
Connecting every part of the growth equation.
A multidisciplinary approach connecting business goals with strategy, channels, technology, and measurement.
Performance Marketing & Paid Advertising
Campaign strategy, paid media, customer acquisition, and conversion optimization.
Marketing Analytics & Conversion Tracking
GA4, GTM, pixels, CAPI, event tracking, attribution, and reporting.
CRM & Marketing Automation
Lead management, funnels, customer journeys, email and WhatsApp automation.
SEO, GEO & AEO
Search visibility across search engines and AI-driven discovery.
eCommerce & Digital Business Growth
Marketplace strategy, acquisition journeys, and conversion improvement.
Web Development & Digital Solutions
Business-focused websites, digital experiences, and optimization.
Social Media & Business Branding
Brand positioning, social strategy, content direction, and communication.
Approach
Growth is a process, not a guess.
I connect business understanding with structured execution. Every initiative should have a clear purpose, a measurable outcome, and room to improve.
01↗
Discover
Understand the business, audience, market, product, challenges, and current performance.
02↗
Strategize
Define the value proposition, target audience, positioning, objectives, and practical roadmap.
03↗
Execute
Coordinate the right people, channels, campaigns, content, technology, and customer experience.
04↗
Measure
Set up tracking and evaluate meaningful indicators against business objectives.
05↗
Optimize & Scale
Learn from results, improve what is underperforming, and scale what demonstrates value.
How I Start & Execute
From a product idea to a market-ready growth plan.
A practical way of approaching a new product, service, or business initiative. The exact scope depends on the product and its market.
- Step 01
Understand the Product
What it does, the problem it solves and its business goals.
- Step 02
Research the Market
Audience, needs, competitors and buying behaviour.
- Step 03
Go-to-Market Strategy
Positioning, messaging, channels, funnel and KPIs.
- Step 04
Prepare the Foundation
Website, content, tracking, CRM and lead flow.
- Step 05
Launch & Execute
Run campaigns and content, and remove friction.
- Step 06
Measure & Learn
Leads, conversion, acquisition cost and other KPIs.
- Step 07
Optimize
Test messaging, audiences, offers and pages on evidence.
- Step 08
Scale What Works
Grow investment only when results support it.
Experience
Professional experience across business environments.
More than a decade of in-house marketing roles in Pakistan, from social media management to leading marketing for a new eCommerce marketplace.
Aug 2026 – PresentPresent
Head of Marketing
Maelano · Full-time
Feb 2023 – Jul 2026 · 3 yrs 6 mos
Sr. Digital Marketing Manager
Forest Town · Full-time
Mar 2020 – Jan 2023 · 2 yrs 11 mos
Digital Marketing Strategist
Nobel Marketing · Full-time
May 2019 – Mar 2020 · 11 mos
Digital Marketing Specialist
Royalton Hotel Rawalpindi · Full-time
Feb 2015 – Apr 2019 · 4 yrs 3 mos
Social Media Manager
Zaryans Consulting (Pvt.) Ltd. · Full-time
