Case Studies

The challenge, the thinking, the execution, and the outcome.

Detailed stories that explain the business context, decisions, implementation, and measurable impact — with verified information only.

Case Study 01Maelano.com · E-commerce marketplace

From Zero Sellers to 17,000+ Seller Registrations

Led the marketing launch of a new e-commerce marketplace that started with zero registered sellers, building the marketing infrastructure, brand awareness, and Meta Ads acquisition strategy behind 17,000+ seller registrations.

Marketplace Launch
Brand Awareness
Performance Marketing
Seller Acquisition

My roleHead of Marketing

The results

Seller registrations: 17,000+
Website visits generated: 90,000+
Cost per seller registration: PKR 350 → 50
Approx. total campaign investment: PKR 1.2M

Original target: 1,000 sellers in the first month